Healthy & Productive with Bridgette Binford

Posted by Julie Hudson on

One of my favorite things about connecting with other inspiring women, is learning how these women are pursing their passions and choosing a life on purpose. Witnessing that "fire" and enthusiasm in someone is both uplifting and incredibly contagious! I met Bridgette in 2018 when she was giving a mini workshop to a group of "Healthy Women Leaders."  She simply exuded positive energy and grace.  And she has such an authentic and warm approach to helping women lead healthier and happier lives. I'm so thrilled for you to meet Bridgette!

Tell us a little about you, your background and what inspired you to start your business...

I'm a wife, mom of two precious kiddos, Georgia peach turned Colorado girl, and a health and productivity coach obsessed with helping women feel energized, take back their time, and create a life they absolutely love.

The first 15 years of my career included roles that spanned from Fitness Center Manager and Spin Instructor to Worksite Wellness Consultant and, finally, Primary Care Operations Manager.  I've been able to draw upon my experience and skills to understand what works (and what doesn't) in health and life.  I also have a deep understanding for motivation, behavior change, and evidence-based strategies for improving well-being...thanks to my undergraduate and graduate degrees in health promotion and public health, respectively.

I decided to start my own business in order to return to my passion of helping others live healthier, happier lives.  After having children and working full-time in Primary Care Operations, I realized I wasn't connecting with my work day-to-day.  On top of that -  I wasn't prioritizing my own health and fitness - a big value of mine. When my daughter was diagnosed with celiac disease at the age of three, I decided it was time to make a change in my personal and professional life in order to have the flexibility and focus I needed to help my daughter’s health - which also included taking better care of myself. After realizing the success and fulfillment of striking the right balance personally, at home, and at work, I absolutely love helping others do the same!

What most fuels your creativity?

Being creative is a huge part of who I am.  Before deciding on a career in health - I actually started out as an Art major!  However, I learned that being creative for me was more a result of being inspired in other areas than something I wanted for my career.  I was able to discover early on that my love of health and fitness fueled my creativity.  Specifically, going for a run outside, finishing a tough workout, or finding another way to move my body is most important to my creative process.  In fact, I often come up with my best ideas mid-workout!  Whenever I feel stuck in business or in life, getting active is my go-to strategy for sparking productivity and creativity.

What has been the most rewarding thing about following your dreams?

The reward I wasn't expecting when I decided to follow my dreams was the impact it would have on my mental and physical strength.  Having the courage to step out of my comfort zone has empowered me to see possibilities where I wouldn't have before.  I went into my business to help others and didn't realize the impact it would have on my own growth.  

What’s your favorite part about being a creator or entrepreneur?

Hands-down, it's seeing the growth experienced by my clients.  Being able to take part in someone's journey towards a better life and health is so fulfilling.  I am truly grateful for each and every person I've had the privilege to work with, and I never cease to be amazed of the accomplishments of a woman dedicated to her goals.  

What’s your favorite form of self-care?

Since exercise is such a big part of my life, I like to make sure I'm prioritizing other forms of self care, as well.  I'm a big fan of a warm bath with a scented candle and a book I'm reading for pleasure (a glass of wine might also be in the picture!).  Taking this time for myself to relax and unwind at the end of the day brings me joy and comfort that seems to last for days!

Do you have any daily rituals or habits that shape your day?

I'm a big fan of creating to-do lists.  Mine is on my phone.  Not only does it help me prioritize the most important things and use my time wisely, it frees my brain to think more creatively because I'm not having to think about all of those things that need to get done.  By making a list, I create a time and space for these things to happen.

I also use my to-do list to set a reminder for how I want to show up for the world.  Three times each day, I receive a reminder that says "Bold, Passionate, Present."  This reminder shapes my interactions with others and keeps my mindset focused on the bigger picture.

The best piece of advice I’ve ever been given is…

I've received so much good's so hard to pick.  Most recently, I was reminded that you have to "be your own best friend."  So many of us look outside ourselves for approval and to please others.  Especially as a mom and entrepreneur, I've learned that it's important to be your own best friend - versus your toughest critic.  I think Rachel Hollis says something about this too - "Someone else's opinion of you is none of your business."  I couldn't agree more!

My favorite business tool/resource/book or podcast is…

Most recently I've been enjoying a podcast called The Brendon Show.  I love how he mixes productivity, self improvement, high performance, and wellness into bite-sized chunks of information.  Also, I read it quite some time ago, but I still reference it to this date: The Sweet Spot by Christine Carter.  This book is a great reference to creating a meaningful life and striking the right balance.

One thing I can’t live without…

My family.  This is a huge part of why I started my own business, and I'm so comforted by them.  Spending time with my husband and kiddos through lazy Saturdays at home and adventures to new places fuels my heart and soul.

What I’m reading right now…

Two books:  High Performance Habits by Brendon Burchard and Love Does by Bobb Goff.  I like to read a self-improvement related book in the morning for reflection and to help me get geared up for the day.  In the evening, I like to help my mind unwind with something less serious.  Both of these books have turned out to be ones that will find themselves at the top of my favorite books list.

If you'd like to learn more about Bridgette and BJB Coaching, please visit her website at  Bridgette is also hosting a pre Mother's day retreat, you won't want to miss! 


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